Understanding Cost-Benefit Analysis
Cost-benefit analysis is a data-driven decision-making process that helps to determine whether a project or business decision makes sense. The process involves identifying the costs and benefits of the proposed decision, assigning monetary values to each, and comparing them. Once the framework and categories have been established, it's time to begin crunching numbers. This includes determining the net present value of cashflows, and applying discount rates as necessary. Microeconomics Whether they realize it or not, consumers and companies use microeconomic principles when making decisions. They balance costs and benefits when deciding which product to buy, how much to charge for it, or where to shop. This is because microeconomics examines the smallest units of the economy such as households, consumers and businesses (or firms). The most basic principle of cost-benefit…